If You're Competitors Say "Not Fair!"...

A tech entrepreneur gets into the CPG business and leverages his expertise in ways his competitors can't. Physical products are rigid, but your strategy doesn't have to be. To dominate a traditional market, you need to find your unfair advantage by treating hardware or manufacturing like agile software development. By leveraging automation, rapid iteration, and intense customer value, you transform a traditional business model into a hyper-efficient tech machine.