Most Founders Rush Into Advertising. Do This First.

Many founders believe that if more people just knew about their product, sales would follow. But in this episode, we break down why awareness is not the answer—and what you need to focus on before you launch that ad campaign or brand push. If you're building something new, this conversation is your guide to making sure your customer experience will support your ability to sell. 🎧 In this episode, you’ll learn: Why awareness doesn’t equal demand (and what to focus on instead) Why you need to think like a customer not a seller and focus on the problem you're solving or desire you're fulfilling Common mistakes founders make in their early growth phase The difference between brand-building and offer-building How to prioritize and simplify your website content and call-to-action